The fourth industrial revolution, combined with the spreading of the Internet of Things, requires a cultural evolution change, along with the capacity to develop a new business organisation, make consistent technological choices, introduce skills in data and information management and organise a new way to communicate with customers. All these factors lie within the wide scope of Digital Enterprise. There are two main points in digital transformation processes which will grant managers and entrepreneurs the best opportunities offered by the new digital economy.
Relations with customers and suppliers, along with the use of mobile tools, are the core of the great changes which companies are going through in order to complete the evolution process leading to the longed-for goal called digital enterprise.
Increased productivity, more flexible but well-structured collaboration, have concrete results in the analysis of large amounts of data supporting decision-making processes, including strategic and complex ones. The goals of all business functions are by now oriented to the evolution of “user experience” and “customer engagement”. These two issues are the core of the changes taking place in this new digital era.
To receive guidance in the process leading to digital enterprise, many companies are hiring new
managerial profiles with transversal skills, including coordination and governance, able to
collaborate with the various business units in the company, in order to establish a system which can implement innovation in an efficacious way.
All these requirements make up the profile of a new, emerging professional, the Chief Digital
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